Around Toronto, We’ve seen a lot of advertising for Magnum Ice Cream Bars. Today we landed on their Magnum Pleasure Hunt Across the Internet site and we were blown away. It’s a really clever and unique idea considering that their product is an ice cream bar. Take a break and have some fun at http://pleasurehunt.mymagnum.com/
Umm… yeah. What can I say… I guess I might have come up with an idea like this if I had a three week vacation with nothing to think about other than cool stuff. But then again this melted wrapped, wooden box, shot from killer angles is so amazing that I’m thinking that well I’m going to stop thinking and just enjoy this piece. Rock on Grand People
Yup, print ads can be augmented through your phone… It’s still a little complicated becuase you have to find the ad, download the app, take the time to play… I have to assume this video recap did more to promote VW than people actually playing with it in real life but nonetheless worth a post. Courtesy of Mobiento
This latest ad campaign comes from the same hotel chain that basically invented the concept of offering a clean white bed in hotels. Although I liked the old campaign ‘this is how it should feel’ better I particularly like the lady with the umbrella in these series.